MOST OF THE INFLUENCERS DO NOT KNOW HOW TO CALCULATE THEIR PRICES, TO SOME, WHEN BRANDS ASK HOW MUCH THEY CHARGE, IT IS ALWAYS A STRUGGLE TO ANSWER THIS. BUT I WILL SHOW YOU HOW TO CALCULATE YOUR CAMPAIGN PRICES…
So let us get to it. I usually do 3 days promos and delete after, I don’t like my pages full of ads or promos .. so I’ll show you how I derive my pricing… Engagement rate is the key when you charge, CPM is also important. The higher the ER the higher the CPM.
I’ll use my engagement rate table again, So right now my Instagram ER Is 4.3%, so I fall under the second row, 3-5% which is then $5 CPM according to the table above. Don’t be too confused. My ER tells me where I fall on that table above, and you can get your ER here https://t.co/i9FsD90khl?amp=1
After knowing your ER, you’ll check where it falls on that table, if you’re ER is between 1-3%, then your CPM is $3 for example::: are you with me or you’re lost? Well, so , I’ll go check the post on my Instagram that I posted 3 days ago … thanks to Instagram I can see the impression. See the photo below
So on my post, the one I posted 3 days ago, I got 57k impressions, see the above photo, it was seen 57k times … so now I want to find the price for 3 days promo. Here’s the formula
3 day promo price = CPM VALUE x impression/ 1000
~ MY CPM VALUE IS $5 (ER-derived this)
~ my impression is 57k
~ so since we know that impression is over 1000, our 57 000 divides by 1000 will now be 57.
So 3 days promo = CPM value x impression = $5 x 57 = 285, well it’s in dollars = 285 x 14,95 ~ R4260 In rands
I charge R4260 per 3 days impression. So you can use this formula to calculate a week promo but make sure you use a week impression from your post that you posted a week ago.
Please leave a comment and let me hear your feedback