INSTAGRAM STORY POST PRICE FORMULA… Terms to understand as an influencer:
ER – Engagement Rate
CPM- Cost per 1000 impression
CPM- is the price you charge per 1000 eyes. Don’t worry if you’re confused.
Engagement rate and CPM usually work together, I’ve made a table for myself. Well now it’s X R14.95 not 13.84 (RANDS VS USD)…. check your Instagram ER here https://urlshortner.org/Z9gtg , if your ER is between 1% and 5 % .. your CPM value is $3 and so on, see table below
Scenario: If you want to know how much you should charge for a story post, Have your CPM value derived from the Engagement rate table, get the average views you get in 24 hours on your story post …
So you’ll get 10 as your answer and you have to multiply 10 with the value of $3 (CPM) .. this means that for every 1000 views, you charge $3 …. so $3 is your CPM (cost per 1000 impression). Therefore $3 x 10 = $30, this is the price you can charge for a story post…
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